FISHER & PAYKEL
witt.dk 79
Fisher & Paykel has been designing products since 1934 and has
grown into a global company with products sold in more than 50
countries around the world.
Our design heritage is founded on a pioneering spirit and a culture of
curiosity. We’ve built our legacy with a future focus that still stays true
to the fundamentals of sustainable design. We believe technology
should always begin with the people who use it. This has seen us
challenge conventional appliance design to create products that deliver
to genuine human need.
The idea of the Social Kitchen underpins our design philosophy in
developing flexible appliances that can be distributed throughout your
kitchen and tailored to your individual lifestyle and needs. It is both a
concept and a lived experience that connects people with food and
design. The Social Kitchen draws on a deep understanding of patterns
of use. The kitchen is no longer just a place where food is made. It
is where we meet to talk about our day, where homework is done,
where we engage and interact as families and friends.
The range includes CoolDrawers (multi-functional fridge/freezer/chiller
in one drawer), refrigerators/freezers and the innovative DishDrawers.